Marketing, Advertising, and Social Media Compliance (3h)
The internet is full of promotional opportunities. Whether it’s a post on Facebook or a tweet linking to your new listing, a status update on LinkedIn, a virtual home tour on YouTube, or photo collage on Pinterest, you can easily promote your professionalism, highlight your expertise, increase your connections, and showcase your listings. Or you can fall flat on your face.
This course shows how to use the unique advertising and marketing opportunities available online to better serve your clients and customers, and further promote your own brand.
Course highlights include:
- How consumers—and agents and agencies—are using social media and how this is impacting the real estate industry
- How to use various social media platforms—including Twitter, Facebook, LinkedIn, YouTube, and Pinterest—to promote your business and better serve your clients and customers
- How various social media platforms differ and how to select the ones that are best for you and your needs
- Tips for creating an online marketing strategy
- Legal and ethical issues surrounding online marketing
- Copyright law, trademarks, and public domain content
- Tips for avoiding common social media missteps.
- Activities and scenarios to provide real-world context for course content
State Requirements For New Jersey
New Jersey State Requirement Details for Real Estate Broker, Broker-salesperson, and Salesperson Continuing Education
Renewal Date: June 30th of odd-numbered years. Continuing Education must be completed by April 30th of odd-numbered years.
Hours Required: 12 hours
- 6 hours in core topics
- 1 hour in Fair Housing & New Jersey Law Against Discrimination
- 2 hours in Ethics
- 1 hour in Agency
- the remaining hours in any core topic
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Agency
- Disclosure
- Legal issues
- Ethics
- Fair Housing
- Rules and regulations
- Real estate licensee safety
- Financial literacy and planning
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- 6 hours of elective courses - A mix, or all of the same, of any of the following four CE types: ELECTIVES or ETHICS or CORE or FAIR HOUSING
Note: Salespersons initially licensed in the FIRST year of the NJ real estate license term ARE REQUIRED to complete CE requirements in order to renew their license for the next term. Salespersons initially licensed in the SECOND year of the NJ real estate license term shall not be required to fulfill any continuing education to renew their license upon the conclusion of that license term.
New Jersey Real Estate Commission
Street Address: 20 West State Street, Trenton, New Jersey 08608
Mailing Address: PO Box 328, Trenton, New Jersey 08625-0328
Telephone: (609) 292-7272
Email: realestate@dobi.nj.gov